More hate for the Mobile Phone Carriers
Dealing with mobile phone companies makes me want to pry my teeth out with a rusty bottle opener. The iPhone activation was a breeze, but getting a phone for Tamara has been a two hour ordeal that has left us without a working phone. The iPhone has one important feature that many people easily overlook: the activation. Typically, purchasing a phone and activating it is a commitment to an hour or two while: - some kid generates punches all your personal information into a computer terminal. - phones tech support when they screw something up in the computer system. - carelessly expels the contents of your new phone package across the sales table and is the first to carelessly fondle your new phone. - explains every excruciating detail of your plan to you before you sign (like you have a choice). - has you sign three pieces of paper This has been my personal experience, yours may vary, and it sucks. The iPhone activation is simple and virtually painless: - You open the iPhone box and you're the first person to touch your baby. - Plug it into your computer, which automatically launches iTunes and guides you through the steps of activation. - Enter a minimum of information, and choose from well defined plans which are easy to compare. - Wait 3 minutes, and you're ready to go. Steve explained why Apple products work so well. It's the software. It does what you expect it to do, not what a boardroom full of disconnected managers think it should do.
1 Comments:
Insightful post - especially the part about being the first person to touch your product.
I used to say that Apple was all about Design, not just industrial design, but also software design, architecture design, packaging design, etc. But, Apple is really about providing the best user experience possible.
Design is just a means to this end.
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